Who can Learn?
- Working Professionals
- Marketing Managers
- Interested Graduates
- Entrepreneurs or Business Owners
- Marketing Consultants
- Digital Marketing Aspirants
- Professionals who are looking to upgrade their online marketing skills
- Professionals who are looking to change their career
Key Highlights of the Course
- 60 Hours of Live Training
- Team Building
- Personal Attention
- Practical Implementations
- Recording of Each Sessions
- Live Projects
- Job Assistance
- Career Counseling
Facebook, Instagram, LinkedIn, Twitter, Pinterest
- Difference between page and account
- Best practices to follow on a page
- Trending Contents on each platform
- Do’s and Don’ts of Posting
- Choosing right hashtags for your content
- Case Studies
Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads
- How to set-up advertising account?
- Choosing the Right Campaign Objective
- Choosing the Right Targeting
- Setting Campaigns, Budgets & Bids
- Various Ads Placement and their Importance
- How to design Social Media Ads?
- What is SEO?
- How does SEO works?
- Keyword Research and Analysis
- On-page Optimization Techniques(Meta tags, header tags, image tags, etc.)
- Off-Page Optimization Techniques(Quora, Youtube, blogs, etc.)
- Using search consoles for effective SEO
- How to do an SEO audit for website? (Uber Suggests, yoast)
Pay per click
- What is Pay Per Click(PPC)?
- PPC Keyword Research
- Managing PPC Campaigns
- Why use Google Ads?
- How Google Ads Works?
- Setting up Google Ads Account
- Choosing the Right Campaign Objectives
- Targeting your Audience
- Determine Bids & Budgets
- Choose Profitable Keywords
- Introduction & Overview
- How to set up Google Analytics?
- How Google Analytics works?
- Creating properties and views for Accurate Tracking
- Setting up conversion tracking goals & events
- Reading Google Analytics data
- How to create a Youtube Channel?
- Creating, Recording and Editing Videos
- Research and Analysis on Audience and Competitions
- Optimizing your Videos and Channel
- Building a Youtube Marketing Strategy
- Youtube Advertising
- What is Google Adsense
- How it works?
- Signing Up for Google Adsense