Facebook, Instagram, LinkedIn, Twitter, Pinterest

• Introduction
• Difference between page and account
• Best practices to follow on a page
•  Trending Contents on each platform
• Do’s and Don’ts of Posting
• Choosing right hashtags for your content
• Case Studies

Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads

•  Introduction
• How to set-up advertising account?
• Choosing the Right Campaign Objective
• Choosing the Right Targeting
• Setting Campaigns, Budgets & Bids
• Various Ads Placement and their Importance
• How to design Social Media Ads?

•  What is SEO?
• How does SEO works?
• Keyword Research and Analysis
• On-page Optimization Techniques(Meta tags, header tags, image tags, etc.)
• Off-Page Optimization Techniques(Quora, Youtube, blogs, etc.)
• Using search consoles for effective SEO
• How to do an SEO audit for website? (Uber Suggests, yoast)

Pay per click

• What is Pay Per Click(PPC)?
• PPC Keyword Research
• Managing PPC Campaigns

Google Ads

• Why use Google Ads?
• How Google Ads Works?
• Setting up Google Ads Account
• Choosing the Right Campaign Objectives
• Targeting your Audience
• Determine Bids & Budgets
• Choose Profitable Keywords

Google Analytics

• Introduction & Overview
• How to set up Google Analytics?
• How Google Analytics works?
• Creating properties and views for Accurate Tracking
• Setting up conversion tracking goals & events
• Reading Google Analytics data

•  How to create a Youtube Channel?
• Creating, Recording and Editing Videos
• Research and Analysis on Audience and Competitions
• Optimizing your Videos and Channel
• Building a Youtube Marketing Strategy
• Youtube Advertising

Google Adsense

• What is Google Adsense
• How it works?
• Signing Up for Google Adsense